Privacy Policy of Travel Advisor Resource Center

Effective Date: May 05, 2020

1. Introduction

This Privacy Policy (“Policy”) explains how TARC Technologies LLC, DBA Travel Advisor Resource Center (TARC)™, DBA Travel Partner Directory, DBA Travel Pro Directory (collectively “Travel Advisor Resource Center”), gathers, uses, discloses, and protects User (“User”) information in relation to the Company websites, browser extensions, mobile applications, mobile websites (“Sites”), and any other associated services that link or refer to this Policy (“Service” or “Services”).

By continuing to use our Sites, User hereby acknowledges that User accepts and understands the terms of this Policy. If User chooses to use our Services or Resources, then User agrees to the collection and use of information in relation with this Policy. The Personal Information that we collect may be used for providing and improving the Services and Resources. We will not use or share User information with anyone except as described in this Privacy Policy.

IF YOU DO NOT AGREE TO THE TERMS HEREIN, YOUR SOLE REMEDY IS TO STOP USING THIS SITE IMMEDIATELY.

2. Websites Covered

TARC operates the following websites which provide the Services and Resources:

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at www.traveladvisorresourcecenter.com, unless otherwise defined in this Privacy Policy.

3. Information Collection

How We Collect Data and Information

We use, gather, and process User data whenever User does any of the following:

Engage with Travel Advisor Resource Center Services
Register to use Travel Advisor Resource Center Services
Access or install Travel Advisor Resource Center Services through our browser extension, mobile application, or other applications
Reach out to Travel Advisor Resource Center for support
Interact with Travel Advisor Resource Center Services through email accounts, business partners, social media accounts, or other third parties
Respond to a survey or poll
Enter a contest, promotion, or sweepstakes

We obtain information and data about User automatically by using “cookies”, log processes, location technology, and other tracking technology. Third parties may also collect User information and data.

4. Cookies and Types of Data We Collect

Cookies are files with small amounts of data that are sent to User’s browser and stored on User’s computer’s hard drive. Users have the option to either accept or refuse these cookies.

Travel Advisor Resource Center may collect the following types of personal information:

Category	Description
Directly Supplied Information	First and last name, email address, postal address, phone number, tax information
Automatically Collected	IP addresses, device identifiers, system configuration information, operating systems
Payment Information	Account names, account numbers, card billing addresses, expiration dates
Demographic Information	Age, gender, marital status, household income (from surveys)
Commercial Information	Purchasing history, viewing history, clicking history, transaction history, loyalty currency
Network & Internet Activity	Search history, browsing history, URLs visited, date and time information, click stream information
Location Information	Geolocation (if device is set to share it)
Audio Information	Voice recordings from phone calls (as allowable by law)
Inferences	Conclusions about User conduct, preferences, and attitudes

All data described above shall hereinafter be referred to collectively as “Information” or “Personal Information.”

5. Use of Information We Collect

Any Information Travel Advisor Resource Center gathers from or about User may be used for commercial and business purposes, including:

Purpose	Description
Providing Services & Account Management	Ensuring email validity, processing registrations, tracking preferences, overseeing transactions, providing rewards, sending security updates, delivering account support
Service Enhancement & Personalization	Tailoring services to User preferences, providing personalized offers, tracking tendencies, performing statistical analyses
Marketing	Providing customized offers, discounts, newsletters, reward offers, targeted advertising (excluding Inbox Material)
Protection	Minimizing fraudulent activity, enhancing security procedures, evaluating threats, asserting legal rights
Legal Compliance	Complying with applicable laws, rules, regulations, and judicial authorities
Sweepstakes & Promotions	Determining eligibility, delivering rewards, gathering insights
Log Data	Collecting IP addresses, browser versions, pages visited, time and date of visits
Referral & Affiliate Programs	Sending invitations to referrals, overseeing program success

6. Disclosure for Commercial and Business Purposes

We are entitled to disclose Information to the following parties:

Service Providers

Information may be shared with third parties who conduct business on our behalf, including:

Support services
Payment processing
Referral programs
Sweepstakes and promotions
Surveys and polls
Analytics
Marketing and communication services

Business Partners

Affiliate Partners: When User accesses a merchant site through our links, we share tracking information to verify interactions. This may constitute a “sale” of Information under CCPA.

Referral and Affiliate Marketing Partners: We may share Information to help Users learn about and sign up for our Services through third-party sites.

Links to Other Sites: Our Sites may contain links to external sites. We are not responsible for their privacy policies or practices.

Financial Partners: We may share Information with financial partners for marketing purposes or to facilitate transactions.

Digital Advertising Providers: Third parties may obtain internet and network activity Information for targeted advertising.

Other TARC Companies: We may share Information with affiliated companies for internal business administration.

Elite Rebate Login Functions: If single sign-on is made available, we may share profile information with affiliated companies.

7. Disclosure for Legal Purposes

We may disclose Information:

In response to legal processes (including subpoenas)
In compliance with governmental investigations
To enforce our Terms and Conditions
To protect our rights, safety, and property or those of any third party

8. Disclosure for Transfers of Business Assets

Information may be disclosed in connection with any potential or actual acquisition, merger, purchase, sale, or transfer of all or any portion of our assets.

9. Updating Account

To ensure accuracy, please log into your account to update your Information in the relevant account settings.

10. Communications Preferences

Email Marketing

Users may opt-out by following instructions in communications, changing account settings, or contacting us directly. We may still send non-promotional communications related to your account.

Mobile Application Notifications

Configure notification preferences in relevant settings.

SMS Messaging

You may opt-out by replying STOP or removing your mobile number from account settings.

Inbox Linking

You may unlink your email account by turning off the connection or updating email information.

Mobile App/Browser Extension

You may prevent Information collection by uninstalling the extension or mobile application.

11. Notice to Residents of California (CCPA)

This section applies only to residents of California.

Right to Know and Access

You have the right to know and access your personal Information collected over the previous 12 months, including:

Categories of Information collected
Specific personal Information gathered
Source categories
Purpose of collection
Third parties with whom Information was shared
Whether Information was sold

Right to Request Deletion

You have the right to ask us to remove any Information we have collected from you, subject to specific exceptions.

Right to Opt-Out of Sale

The sharing of Information may constitute a “sale” under CCPA. You have the right to opt-out by emailing admin@thetarc.com.

Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

Implementing Your Rights

To exercise your rights, email us at admin@thetarc.com. We will verify your identity before responding.

12. International Data Notice to Non-US Residents

Our Sites, Products, and Services are located and operated in the United States. If you are outside the United States, your Personal Information will be transmitted to the United States. Your use of our Services constitutes your acceptance and consent to this transfer.

13. Your Rights Under the GDPR (EU Residents)

If you are located within the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

Right	Description
Term of Data Maintenance	We will keep your Personal Information until you ask us to delete it, or until we no longer need it
Data Requests and Changes	Right to access, rectify, and delete your Personal Information
Complaints	Right to file a complaint with a supervising authority
Necessary Information Only	Right to provide only information required to enter a contract
Processing	Right to request restrictions on processing
Transfer of Data	Right to data portability
Marketing	Right to opt-out of third-party communications
Email	Right to request no further email communications

14. Our Promise Under the GDPR

To ensure GDPR compliance, we promise to:

Comply with all applicable laws
Refrain from collecting unnecessary Personal Information
Process Personal Information transparently, fairly, and legally
Collect Information only for explicit, legitimate purposes
Keep Personal Information confidential, accurate, and up to date
Screen employees and contractors granted access
Use reasonable care to protect Personal Information
Notify you of legal subpoenas
Notify you of data breaches
Observe your right to see, rectify, and correct your Personal Information

15. The Children’s Online Privacy Protection Act (COPPA)

We do not knowingly collect Personal Information from children under thirteen (13) years of age. If you believe another User is under 13, please notify us at admin@thetarc.com.

16. CAN-SPAM Act of 2003

We comply with the CAN-SPAM Act by:

Not including false or misleading information in headers
Not using deceptive email subject lines
Identifying messages as advertisements when applicable
Including our contact information in all emails
Honoring opt-out requests within 10 business days
Monitoring third-party email marketing services

17. Other Notices

Request for Information

California residents may request details about how their Information is disclosed to third parties for direct marketing.

Do Not Track

We do not currently respond to Do Not Track signals due to lack of a universally accepted standard.

Retention of Information

We may retain Information as long as necessary to satisfy the purposes discussed in this Policy.

Information Security

We have implemented organizational and technical security measures to protect your Information.

18. Changes to This Privacy Policy

This Policy is current as of the effective date provided. We reserve the right to alter this Privacy Policy as we deem necessary. If changes are made, they are effective immediately and Users shall be notified.

19. Contact Us

If you have any questions or suggestions about our Privacy Policy, please contact us at:

Email: admin@thetarc.com